Does Toronto need a new logo? The city's current logo has been in place since 1998, and at least one Toronto designer thinks it's time for a change. Andy Edge's proposed logo is a clever design, shifting the "r" and the "n" on either side of the middle "o" in Toronto to look like the curved towers that encircle the council chamber at City Hall.
The new logo is meant to represent connected and close knit neighbourhoods (via the tight kerning of the type), and a version where the word Toronto is split with its mixed lower and upper case letters stacked is meant to represent the fragmentation of a city that's constantly under construction - which brings me back to my theory that our mascot should be a crane.
Toronto's current logo adorns everything from garbage receptacles to official documents - if it's gotten stale, maybe the city ought to run a contest for a new logo similar to the 1970's competition to design our city flag.
What do you think - is this better than Toronto's current logo? Is it time for a change?
by Aubrey Jax via blogTO
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