A City of Toronto anti-littering campaign doesn't sound like it'd generate much interest (just more finger-waving from the town that hates fun), but occasionally clever creative work can overcome even the most bring of subjects. Such is the case with Live Green Toronto's new anti-litter ads, which are designed to shame garbage tossers by reminding them that "littering says a lot about you."
It's the most simple of devices, but the message spelled out by combining bits of trash is actually rather memorable. Oh, and it also allows the the city to call its littering residents and/or visitors "pigs" without being overly insulting. Here's a look at the ad campaign everyone's talking about.
What do you think of the ads? Let us know in the comments.
by Derek Flack via blogTO
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