If you looked up this week you may have noticed a giant red Sorry Toronto banner flying around the sky. And many Torontonians have been left scratching their heads to exactly what it means.
Turns out it's a cheeky little tourism campaign to celebrate Montreal's 375th anniversary. They've hired planes to fly Sorry banners in Toronto and New York to apologize for all the noise that will be coming from the celebrations in Montreal next year.
It's also meant to serve as invite for us to come join the party.
Effective or not, the banner caused many Torontonians to take to social media to guess at the meaning behind it all. Here's a snapshot of what's been said.
by Jaclyn Skrobacky via blogTO
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