New Toronto tote bags show off neighbourhood pride

Toronto neighbourhood merch is, apparently, developing into a major trend - from hats to buttons to dog sweaters - but as long as that merchandise stays cute, I'm not complaining. Toronto company Paper Hearts nails it with this brand-new line of super-simple, just-twee-enough tote bags.

The totes, available now on Etsy for $18 each, feature 12 neighbourhoods spanning from Leslieville to Roncesvalles, all rendered in looping black cursive. Don't see your neck of the woods listed? They'll make you up a custom one with your neighbourhood at no extra charge - good news for people like me who never see their neighbourhood on anything. (More Riverdale merchandise 2015.)

Photo via Paper Hearts on Etsy.

by Natalia Manzocco via blogTO