Design Within Reach is moving east on King sometime later this spring after nine years at their King West location. The brand only has a few of what they call "Studios" located outside its U.S. home with this being the only one in Canada. They are a favourite of interior designers and modern furniture enthusiasts alike, carrying work from top designers like Eames and Saarinen.
Why the move? Proprietor Thomas Nam explains that as the only furniture retailer in their current area, foot traffic tends to be looking for brunch or bars and not necessarily coffee tables. Joining contemporaries like Kiosk and Calligaris in the King East furniture district will put them in the path of people shopping specifically for high-end, modern pieces.
Size is also a factor - they'll be expanding from an 8,000 square foot to a 12,000 square foot space. The new store will have two floors and more design features aligning it with the company brand standard for its new studios.
A look at their newish flagship on East 57th in NYC will give you an idea of what we can expect: fabric walls, skylights, open space, and enough room for them to group products into what they call 'houses,' replicating what various rooms in the home could look like.
Design Within Reach is currently located at 435 King Street West (at Spadina) and is open Mondays - Saturdays from 10am-6pm and Sundays from 12pm - 5pm. Their new location will be at 214 King St. East in the old InDesign Furniture space.
by Jenna King via blogTO
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