WorldPride is coming up soon in Toronto, and yes, it's going to be a massive two-week party attracting LGBTQ folks and public figures from all over the globe - but, as it turns out, it may have also inspired the design of Toronto's very first city-branded condoms.
Last month, Toronto Public Health announced they'd be producing a proprietary prophylactic, nicknamed condomTO, placing us in the excellent company of cities like New York and L.A. In a series of images posted to Twitter today, TPH rolled out the wrapper design (very slowly, bit by bit) just in time for Pride.
The final packaging, in all its glory, pays tribute to the city's queer community: Church-Wellesley Village-style rainbow street signs, featuring some of our city's most giggle-inducing street names (specifically, Coxwell, Cummer, and Wood), appear next to the slogan "No matter which way you go, put it on." Cheeky, yet inclusive! (Sadly, Dixon Rd. and Orrell Ave. are both absent.)
Look for it to be available for free in clubs, gyms, and other public spaces in the coming weeks.
Photo via Toronto Public Health on Twitter.
by Natalia Manzocco via blogTO
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