Aritzia opening a new concept store in Toronto

West-coast import Artizia has taken over Toronto-area malls with its uniform of blanket scarves, crop tops and long, flowy sweaters. Now, the Vancouver-based retailer is opening up a new 1,780 square foot concept store in the Eaton Centre dedicated to its in-house label Babaton.

According to Retail Insider, the Babaton-only shop will replace the current Wilfred outpost - Wilfred is another one of Aritzia's private labels.

But don't despair because Wilfred won't be shutting down; it'll be moving from the Eaton Centre's third floor into a much larger 5,150 square foot space downstairs.

The Babaton line is filled with simple, work-appropriate pieces including dress pants, silk blouses and drapey blazers.

Photo via Aritzia on Facebook - not of the new concept store.

by Amy Grief via blogTO