Toronto getting 4D cinemas with snow & moving chairs

Toronto already has swanky VIP cinemas with reclining chairs and an in-seat bar service. But now Cineplex is taking the movie theatre experience to the next level with immersive 4DX technology.

The Canadian company has partnered with South Korean organization CJ 4DPLEX to bring 4DX to Toronto's Cineplex Cinemas Yonge-Dundas this summer. And what's so special about 4DX?

According to a Cineplex press release, "new 4DX auditorium will feature specially-designed motion chairs and environmental effects like wind, mist, bubbles, snow and scent working in perfect synchronicity with the action on the big screen."

While Smell-O-Vision never took off, 3D movies certainly seem to have staying power so perhaps 4DX will make summer blockbusters like Suicide Squad even cooler. Although the tickling and water effects sound rather unsettling.

by Amy Grief via blogTO