Toronto to get its first branded condom

As World Pride 2014 struts toward us, it's time to think about what we'll be wearing for the huge 10 day bash - and I mean wearing everywhere. Toronto is about to get its first branded condoms, "condomTO." I can already see trademarked Toronto condom wrappers scattered about trademarked Toronto trash receptacles, still just short of the mark (hey, it happens) but now matching in decadent style.

New York and LA already have condoms for citizens to get busy with, and Toronto Public Health figured it was time to light some candles and join the club. Their logic? "When condoms are more easily accessible and available, condom use tends to increase." Or hey, how about "we're a hot city and we deserve this" (the latter is not a real quote). We won't get a peek at the wrappers until June 4 - what a tease - but after that #condomTO's will be distributed (for free!) in Toronto bars, clubs, hotels, gyms and clinics.

Photo: Everett Bogue

by Aubrey Jax via blogTO