Massive Showroom space on Queen West gets a tenant

It might still be summertime in Toronto but soon we'll have to start stocking up on outerwear before the cold sets in. And now we'll have a new place to shop at as the New Zealand brand Icebreaker gets ready to move into a storefront on Queen West.

Icebreaker will open at 278B Queen St. W., in the old Showroom space. While Icebreaker products are already available at places such as Sporting Life and SAIL, this incoming outpost will be its first standalone TouchLab location in Toronto.

To celebrate, it's throwing a grand opening event on August 27. It'll feature a DJ, juice as well as discounts for the first 100 people in the door.

Photo via Icrebreaker.

by Amy Grief via blogTO