In a partnership that merges land with sea, the King West members-only Spoke Club is joining forces with the Island Yacht Club.
According to the National Post, the Island Yacht Club has been struggling for a number of years. Its membership was dropping and a fire devastated its clubhouse in 2004. By partnering with the Spoke Club, Bill Duron, who heads Blockhouse Bay Management Company that runs the IYC, told the Post he hopes to revive the ailing waterfront club.
However, the clubs aren't merging. Rather, it's a co-branding strategy. During told the Post his club will be marketed as "Spoke on the water at IYC." Existing members will get a $500 discount if they want to join the other club. New members who want to join both can save $1000.
by Amy Grief via blogTO