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Wednesday, October 25, 2017

Toronto dazed and confused about flyers advertising weed delivery

Someone in Toronto is trying to make marijuana delivery happen, but it's not going to happen (if angry local parents have anything to do with it.)

Weedora is a new service that purports to allow adults in the GTA to order cannabis products right to their door. You may have seen hot pink flyers advertising it in your neighbourhood, in your mailbox or on the internet.

The company has been on a marketing tear lately, distributing door hangers all over town that promise "7 free grams when you order your first ounce." 

A simple graphic on the backs of these flyers shows how the service apparently works – "text, relax, smoke" – but many people are still confused about how this is even a thing. And with good reason.


The back of a Weedora flyer shows how the service is supposed to work. Photo by blogTO.

Marijuana isn't set to be legalized in Canada until next July, which technically makes Weedora an illegal recreational drug operation.

If dial-a-bottle services can't legally deliver alcohol past a certain time, how are Torontonians able to order an illegal substance to their homes, at any time, with no penalty?

"These criminal drug dealers need to put in jail and assets seized," wrote someone on Twitter today after learning of the flyers. "They put vulnerable individuals and neighbourhoods at risk."

Some people in the city – particularly parents of young children – are more angry about the door hangers themselves than the threat of getting dinged by the cops for having weed.

Others in Toronto seem delighted, or at the very least amused by the idea.

Unfortunately for them, business is off to shaky start.

Weedora's Twitter account has been flooded over the past week with mentions from customers who say they're unable to access the company's website or place an order via text message.

Oh, and on Friday, we learned that Foodora (the very much legal food delivery brand) had served Weedora with a cease and desist notice for copyright infringement.

So parents might not have much to worry about, after all. The weed delivery firm is already experiencing legal troubles – just not the type you'd normally expect.

by Lauren O'Neil via blogTO

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