OVO store in for the long haul on Dundas West

Looks like Drake has finally decided to stop playing with our hearts. We thought the OVO pop-up was gone for good after it left Dundas West in the rearview this summer, only to quietly return earlier this fall without so much as a phone call. (What are we to you, Aubrey?)

But now, with the paper off the windows and the owl-branded T-shirts flying out the door, it looks like the OVO store won't be sailing off into the sunset anytime soon. OVO co-founder Oliver El-Khatib has promised Toronto Life that the shop at 899 Dundas St. West is here to stay, and hopes that it will become a hub for young, creative types. Meanwhile, their merch offerings are getting ever-wider - including a splashy new orange-and-camo collaboration parka with Canada Goose.

Photo by Andrew Williamson.

by Natalia Manzocco via blogTO