Second Cup debuts flashy new look at King and John

In an effort to claw back their market share from Starbucks, Tim Hortons, and a trillion independent cafes, Canada's other coffee chain has mounted a massive revitalization campaign that starts with a total overhaul of their King and John location. They've added trendy-upscale flourishes like marble counters and a showshopping espresso machine - but is it enough to get Torontonians back in the door?

Read my profile of the new Second Cup Coffee Co. in the cafes section.

by Erinn Beth Langille via blogTO