Saturday, November 23, 2019

Chinese sports brand Li-Ning just opened its first store in Canada near Toronto

Li-Ning, China's most famous brand for badminton gear and chunky leisure sneakers, has just landed in Canada. 

First launched in Beijing in 1989, Li-Ning has finally arrived in the GTA with a showroom in Burlington, around 40 minutes' drive from Toronto. 

Dubbed the Burlington Factory Showroom, this new outpost at 1207 Appleby Line has its official grand opening this Saturday. It also has a second store inside Ottawa's RA Centre. 

Named after the multi-medal-winning Olympian gymnast Li Ning (the 407th richest person in China, thanks to his brand), the sportswear company is still relatively unknown in Canada.

That being said, Burlington (which, apparently, has a fair share of badminton clubs) already has a warehouse for customers to pick up online orders.

The brand is pretty big in the States — it's had headquarters in Portland since 2010 — especially among badminton enthusiasts.

Basketball fans might also know Li-Ning for threatening to end sponsorships with the NBA following Houston Rockets manager Daryl Morey's tweet of support for pro-democracy protestors in Hong Kong. 


by Tanya Mok via blogTO

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