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Monday, January 8, 2018

Uber takes heat for jacking prices during TTC meltdown

If you're cringing at the thought of what riding Line 2 this morning was like amidst total, power outage-induced chaos, you might also be frustrated at how Uber's surge pricing, which dissuaded many from using the service as an alternate to the chaos underground.

The popular ride-hailing service has been know to jack up fares when demand is high on account of holidays, crazy weather or transit problems.

Many in the city have been burned by Uber's "surge pricing" before, which makes us all a bit more likely to double-check out estimated fares before hopping into someone's car-for-hire.

Monday morning's subway problems, combined with snow, an increase in post-holiday commuters, and general winter fatigue, resulted in fares higher than most people had seen in a while.

And riders using Lyft, Uber's new-to-Canada competitor, didn't seem to be faring much better.

Locals are calling the move "opportunistic AF," among other things, on behalf of both companies.

What a way to start the week. Sheesh.


by Lauren O'Neil via blogTO

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